Table 4 Mediating effect of green behavioral intention between sustainability consciousness and green advocacy at the evaluation phase among the intervention group
(B) | CI 95% | t | p | |
|---|---|---|---|---|
Direct effect | ||||
Sustainability consciousness → green advocacy | 0.136 | (0.175–0.377) | 2.117 | 0.003* |
Sustainability Consciousness → Green behavioral intention | 0. 160 | (0.542–0.771) | 5.098 | < 0.001* * |
Green behavioral intention → Green advocacy | 0.135 | 0.163–0.507) | 6.817 | < 0.001* * |
Indirect effect | ||||
Sustainability Consciousness → Green behavioral intention → Green advocacy | 0.221 | (0.221-0.10) | 4.491 | < 0.001* * |